Make better pricing and product decisions for your software or data product.
We help small software and data product companies work out what's worth building, what it costs to deliver, and what to charge for it.
01 / what we help with
Decisions built on your real costs and what customers value, not gut instinct
The best feature won't sell at the wrong price, and the right price doesn't matter if nobody wants the feature. So we look at both together.
- Decide what's worth building so your roadmap goes to the features your customers will pay for, not just the ones they ask for most.
- Work out what it costs to deliver so hosting, data, and support costs don't quietly eat your margin as you grow.
- Set a price that holds up so it reflects what customers value and still covers what it costs you to deliver.
02 / why us
20+ years building data and analytics products
HowToPriceAnything is led by our founder, Samantha Morris, a product manager with 20+ years building data and analytics products in healthcare data, financial data, and government. She has worked with startups, public-sector clients, and large enterprises, and alongside pricing teams to turn cost and market insight into prices clients accept.
A few highlights:
Profunda Analytics
Samantha co-led product development of a voice-controlled analytics system, which Dundas BI selected to showcase its platform at the 2018 Gartner Data & Analytics Summit.
Equifax Canada Ignite
Samantha led the Canadian product development and sales for Ignite, an interactive analytics platform that lets clients combine credit data with their own. That included its move from on-site hosting to the cloud, and partnering with the pricing team on price setting.
A $7M+ client turnaround
Samantha turned around a $7M+ client relationship by redesigning the client's analytics platform around their changing business needs.
03 / not sure where to start?
Product and Pricing Strategy Call
Sometimes you don't need a full project, just help figuring out your next step. Bring one specific question about your product, its costs, or its pricing, and work through it with Samantha in a 60-minute, one-on-one video call.
- Fee
- CAD 225, paid when you book
- Credit
- Credited toward any larger engagement you book with us afterward
- Format
- 60-minute, one-on-one video call
- Terms
- Non-refundable, but you can reschedule up to 24 hours before the call
04 / what we're working on now
We're exploring how AI features change the cost and pricing picture for small software and data companies. Samantha shares what she learns on LinkedIn.
05 / get in touch
Send us a message
Have a question before you book, or want to talk about something bigger? Tell us what you're working on and we'll reply within two business days.
Email hello@howtopriceanything.com